Rayban
Ray-Ban is an iconic eyewear brand founded in 1937 by Bausch & Lomb. The brand initially gained fame for creating sunglasses that protected pilots from glare, known as the Aviator model. This design became popular among military personnel and later transitioned into mainstream fashion.
### Key Historical Milestones
1. **1937**: Introduction of the Aviator sunglasses for U.S. Army Air Corps.
2. **1940s-50s**: The Wayfarer model was launched in 1952, becoming a cultural phenomenon after its appearance in movies and music.
3. **1960s-70s**: Ray-Ban became synonymous with Hollywood, worn by stars like James Dean and Audrey Hepburn.
4. **1980s**: The brand saw a resurgence with the release of films like "Top Gun" featuring the Aviator.
5. **1999**: Bausch & Lomb sold Ray-Ban to the Luxottica Group, a global leader in eyewear.
### Product Usage and Features
- **Styles**: Ray-Ban offers various styles, including Aviators, Wayfarers, Clubmasters, and more. Each style features distinctive shapes and designs.
- **Lens Technology**: Many Ray-Ban sunglasses come with polarized lenses that reduce glare and improve visual clarity. They also offer UV protection to shield eyes from harmful rays.
- **Customization**: Customers can often customize lens colors and frames to suit personal tastes.
### Cultural Impact
Ray-Ban has been featured in numerous films, music videos, and fashion campaigns, reinforcing its status as a symbol of coolness and rebellion. The brand's designs have influenced not just eyewear but also fashion trends across decades.
### Conclusion
Ray-Ban's combination of functional design and cultural relevance has made it a leader in the eyewear industry, appealing to both practical users and fashion-conscious individuals alike.